Ozalyd for Lacoste

Create a unique social experience in Augmented Reality for the launch of a new product.
Augmented Reality Luxury & Services
The issue

For the launch of an iconic sneaker, the L00, Lacoste called on Ozalyd to showcase the shoe in its stores and wanted a phygital approach. Ozalyd does not master immersive technologies and needed a partner to address its customer demand.

Our solution

We organized an internal creative workshop in order to imagine 3 different approaches to the project and let the Lacoste teams take ownership of it. We co-constructed with the Ozalyd teams to develop a creative and original experience.

The benefits

Thanks to our agile sprint approach, we have created an application that responds 100% to the customer’s request by allowing him to follow our progress in real time.


Ipad 12 pro



“6freedom was able to come up with several creative concepts to give us a choice and then overcome the technical challenges to deliver a project that met our expectations.

Hugo Thery – project manager