Ozalyd for Lacoste

For the launch of an iconic sneaker, the L00, Lacoste called on Ozalyd to showcase the shoe in its stores and wanted a phygital approach. Ozalyd does not master immersive technologies and needed a partner to address its customer demand.

We organized an internal creative workshop in order to imagine 3 different approaches to the project and let the Lacoste teams take ownership of it. We co-constructed with the Ozalyd teams to develop a creative and original experience.

Thanks to our agile sprint approach, we have created an application that responds 100% to the customer’s request by allowing him to follow our progress in real time.