Ozalyd for Lacoste

Create a unique social experience in Augmented Reality for the launch of a new product.
Augmented Reality (AR) Marketing Brand
The issue

For the launch of an iconic sneaker, the L00, Lacoste called on Ozalyd to showcase the shoe in its stores and wanted a phygital approach. Ozalyd does not master immersive technologies and needed a partner to address its customer demand.

Our solution

We organized an internal creative workshop in order to imagine 3 different approaches to the project and let the Lacoste teams take ownership of it. We co-constructed with the Ozalyd teams to develop a creative and original experience.

The benefits

Thanks to our agile sprint approach, we have created an application that responds 100% to the customer’s request by allowing him to follow our progress in real time.


Notice: Undefined index: title in /home/freedomsbl/www/wp-content/themes/6freedom/template-parts/blocks/grids/G19-explanations.php on line 53
Hardware

Ipad 12 pro


Notice: Undefined index: title in /home/freedomsbl/www/wp-content/themes/6freedom/template-parts/blocks/grids/G19-explanations.php on line 53
Software

Unity
May
Firebase

“6freedom was able to come up with several creative concepts to give us a choice and then overcome the technical challenges to deliver a project that met our expectations.

Hugo Thery – project manager