Aramine designs and manufactures advanced products for the mining industry. The company’s sales teams are present at international trade fairs, but find it difficult to convince prospective customers of the benefits of the L140B with simple flyers and videos.

Develop a virtual reality sales experience around a photorealistic 3D version of the machine, created from its CAD. Immersed in a mine environment, they can move around the machine, discover information by clicking on it, and put themselves in the driver’s shoes to change the battery.

The experiment has been used at 10 trade shows. The innovative aspect of the product attracts more traffic to the stand and allows prospects to project themselves perfectly into their future use of the product.